CRUEL SUMMER DIGIPAK
I have chosen this digipak as I find it interesting and
similar to what I wish to create for my own digipak.
It consists of a simple template, a front cover, a back
cover, a CD with graphic and a poster insert.
The design is also simple as there is barely any text or
information, in fact, the album title nor the artists names are not shown. This
could be a sort of arrogant feel to it, as if they do not need to state their
names or titles, everyone already knows who they are and what this is about. (Kanye
West, the head of GOOD Music, is known in the public eye as a very cocky and
confident man, it is part of his image and branding, and his fans like it)
The only words we can see is on the back cover where it is
inscribed “IN GOOD WE TRUST”, a play on the phrase “In God We Trust.” Replacing
the word GOD with their music group name, GOOD, gives the impression that they
themselves are god in the music industry.
This impression is also supported by the carved white angel
that is present on the front and on the CD coupled with the fact that it is a
mainly white coloured design, gives the impression of a ‘heavenly’ theme.
However, in the magazine cover the white background is
contrasted with the all-black outfit of all the members in the clique. This
gives them a sinister aura and perhaps sets the tone for some of the darker
songs and lyrics in the album.
This is further reinforced by the parental
advisory sticker on the front, though this is a required warning, it also helps
contrast the “good” white with the “evil” black. To me this implies the meaning
of; yes, they are “Gods” and yes, this album is “heaven”, but this doesn’t
imply that the individuals themselves are good and righteous.
IN GOOD WE TRUST.
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